Aurora Product Launch

Creative concept

The idea
the night was built on.

Lumen makes speakers. Every launch they had ever run put the speaker on a screen. We argued the opposite: for ninety minutes the audience would hear the product working and never see it, until a single reveal put a physical unit into the hands of every person in the room.

The challenge

A room-scale audio demonstration in a venue with a 9-second reverb tail, and a reveal that required 600 units distributed to seats without a queue, in under a minute.

The solution

We treated the room as an acoustic build: 140 square metres of temporary absorption flown behind the audience, and a delay-line design tuned across three days. The reveal used 24 crew in a pre-rehearsed distribution pattern seeded from the aisles.

The execution

The demo held silence in a room of 600 for nineteen seconds before the first note. Distribution completed in 38 seconds against a 60-second target. Coverage picked up the reveal rather than the spec sheet, which was the entire point.