11
Conferences
Agenda, speakers, registration and technical delivery.
What this covers
Service
Brand Activations
Experiential work earns attention it did not buy. We design activations people choose to walk into, queue for, and photograph without being asked.
Overview
Experiential campaigns that put people inside the idea.
An activation is a piece of media that happens to be three-dimensional. It has a hook, a payoff and a reason to share — and if any of those are missing, the footfall numbers will say so.
We build activations as products: a clear interaction, a capture mechanic, a data plan and a set that can be struck and rebuilt in another city on Tuesday. Everything is designed for the camera the guest is already holding.
Included 3 commitments
What this actually
means in practice.
-
01
Designed for the phone
Every activation has one frame that works vertically, lit for a handset camera.
-
02
Tours without a rebuild
Modular sets that strike into a truck and reopen in another city inside 48 hours.
-
03
Numbers, not vibes
Footfall, dwell time, capture rate and share rate reported against target.
Process 6 stages
How a brand activations engagement runs.
- 01 Discover — 12–9 months out A structured brief with the people who own the outcome. Objectives, audience, constraints and the number nobody wants to say out loud.
- 02 Imagine — 10–8 months out Creative platform, format and narrative arc. One idea, written in a sentence, that every later decision is measured against.
- 03 Design — 9–6 months out Elevations, floor plans, lighting states and menus. You see the room at eye height before anything is ordered.
- 04 Plan — 6–2 months out Suppliers contracted, permits filed, run sheet drafted. The critical path is agreed and tracked weekly from here.
- 05 Produce — Event week Load-in, build, technical rehearsal and cue-to-cue. By the final rehearsal, nothing on the night is being attempted for the first time.
- 06 Celebrate — Event day The show is called from front of house. Our team is visible to the crew and invisible to your guests.
From the work 6 frames
What it looks like
when it is done.
In their words
A client on
this part of the work.
We asked for footfall and got a share rate nearly three times the category benchmark across nine weekends. That was not luck.
Sneha Kulkarni
Marketing Lead, Orbit Beverages
Touring activation, 46,000 visitors
Related work 3 case studies
Where this service
did the heavy lifting.
Related services 3 disciplines
Usually commissioned
alongside this.
Your next event
starts with an idea.
Tell us what you're imagining. We'll help turn it into something unforgettable.