Black and white frame of a performer facing a crowd holding lights above their heads

Brand Activations August – October 2025

Orbit Brand Activation

One modular set, nine weekends, three cities and forty-six thousand people who chose to walk in.

46,000: Visitors
9: Weekends
38 hrs: City-to-city turnaround
31%: Share rate

Client: Orbit Beverages
Location: Mumbai · Pune · Bengaluru
Guests: 46,000
Format: Nine weekends, three cities
Event type: Brand Activations

Creative concept

The idea
the night was built on.

Orbit wanted footfall; we designed for the phone. A single vertical frame at the centre of the set, lit for a handset camera, gave every visitor one shot worth posting.

The challenge

A set that had to strike into two trucks, travel overnight and reopen in another city inside 48 hours, nine times.

The solution

Every element under 40 kg and two-person liftable, with a numbered build order printed on the flight cases.

The execution

Fastest turnaround 38 hours. Share rate of 31% against a 12% benchmark for the category.

Run of show 3 cues

The document
the crew worked from.

Abridged from the working run sheet. Every line was owned by a named person before the doors opened.

Fri / 14:00 Build Two trucks, numbered case order, six crew. Set live in five hours.
Sat / 11:00 Doors Ambassadors briefed on capture flow and opt-in language.
Sun / 20:00 Strike Struck and loaded in 3h 10m. Overnight to the next city.