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Photo essay

Orbit Brand Activation

One modular set, nine weekends, three cities and forty-six thousand people who chose to walk in.

Client
Orbit Beverages
Where
Mumbai · Pune · Bengaluru
Guests
46,000
When
August – October 2025
Black and white frame of a performer facing a crowd holding lights above their heads

The set 5 frames

In sequence,
as the night ran.

Run of show 3 cues

What was happening
in each frame.

  1. Fri / 14:00 Build Two trucks, numbered case order, six crew. Set live in five hours.
  2. Sat / 11:00 Doors Ambassadors briefed on capture flow and opt-in language.
  3. Sun / 20:00 Strike Struck and loaded in 3h 10m. Overnight to the next city.
Guests dining at a long outdoor table under strings of warm bulbs after dark

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