Photo essay
Aurora Product Launch
A ninety-minute launch where the product was never shown on a screen — only heard, then revealed, then handed to the room.
The set 6 frames
In sequence,
as the night ran.
Run of show 5 cues
What was happening
in each frame.
- 15:00 System tune Delay lines aligned. Temporary absorption flown behind seating bank.
- 18:45 Doors Room in blackout wash. No product imagery anywhere in the venue.
- 19:30 Show start Audio-only demonstration. Nineteen seconds of held silence before the first cue.
- 20:22 Reveal 24 crew seeded from the aisles. 600 units in hands in 38 seconds.
- 21:00 Floor opens Demo pods live. Press availability in the mezzanine suite.
More essays 4 sets
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