The Midnight Gala
A black-tie fundraiser built around a single rule: the room changes character three times before midnight, and nobody sees it happen.
Mumbai, India 420 guests
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Exhibitions 17 – 20 September 2024
Verdant Expo Pavilion
A 340-square-metre pavilion built entirely from materials the client sells, and dismantled without a skip.
- 340 m²
- Pavilion
- 12,000
- Visitors
- 100%
- Stand reclaimed
- 4
- Show days
Creative concept
The idea
the night was built on.
A materials company should not build a stand from materials it does not sell. Every panel, joint and surface in the pavilion was a product in the catalogue, labelled as such.
The challenge
Show regulations, fire certification and load limits for a structure made entirely of the client’s own untested-for-exhibition products.
The solution
Fire and load certification obtained for each product ahead of submission, with a documented reclaim plan for every component.
The execution
Full certification cleared eight weeks out. Every component was reclaimed into stock; the stand produced no skip waste.
Run of show 3 cues
The document
the crew worked from.
Abridged from the working run sheet. Every line was owned by a named person before the doors opened.
- D-3 Pavilion build Catalogue components only, each labelled with its product code.
- D1 / 10:00 Show opens Four days of trade access. Stand hosts briefed on the material story.
- D4 / 17:00 Reclaim Every component logged back into stock. No skip on site.
Film
What we delivered
on camera.
- Same-night edit60 seconds, delivered before midnight
- Full film4 minutes, delivered within ten working days
- Stills1,200 edited frames, full usage rights
- Crew on siteTwo photographers, three camera operators
Films for client events are shared privately. The photo essay is the public record.
How we cover eventsThe client
After the event.
The stand was the product demonstration. We have never had a simpler story to tell on a show floor.
Elena Whitfield
Commercial Director, Verdant Materials, Verdant Materials
Exhibitions, 12,000 guests
More work 3 case studies
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