01
Event Strategy
Concept development, planning and creative direction.
What this covers
Service
Event Planning
One planner, one run sheet, one accountable team. Everything that happens on the day was written down, rehearsed and signed off weeks before it did.
Overview
Complete planning from first concept to final load-out.
A well-planned event feels unhurried. That calm is manufactured: it comes from a document nobody sees. Our run sheet holds every cue to the minute — when the doors open, when the first course leaves the kitchen, when the lights drop, who is standing where when they do.
You get a single lead planner as your point of contact for the whole engagement, supported by specialists in production, styling and guest management. Suppliers are contracted through us, briefed by us and held to our timings.
Included 3 commitments
What this actually
means in practice.
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01
Minute-level run sheet
Every cue timed, owned and rehearsed — the document the whole crew works from.
-
02
One accountable lead
The planner who scoped your event is the planner standing in the room on the night.
-
03
Contingency written in
Weather, delay and supplier-failure plans documented before they are needed.
Process 6 stages
How a event planning engagement runs.
- 01 Discover — 12–9 months out A structured brief with the people who own the outcome. Objectives, audience, constraints and the number nobody wants to say out loud.
- 02 Imagine — 10–8 months out Creative platform, format and narrative arc. One idea, written in a sentence, that every later decision is measured against.
- 03 Design — 9–6 months out Elevations, floor plans, lighting states and menus. You see the room at eye height before anything is ordered.
- 04 Plan — 6–2 months out Suppliers contracted, permits filed, run sheet drafted. The critical path is agreed and tracked weekly from here.
- 05 Produce — Event week Load-in, build, technical rehearsal and cue-to-cue. By the final rehearsal, nothing on the night is being attempted for the first time.
- 06 Celebrate — Event day The show is called from front of house. Our team is visible to the crew and invisible to your guests.
From the work 4 frames
What it looks like
when it is done.
In their words
A client on
this part of the work.
They talked us out of showing our own product for an hour and a half. It was the best advice we have ever been given about a launch, and the coverage proved it.
Karim Haddad
Global Brand Director, Lumen Audio
Product launch, 600 guests
Related work 3 case studies
Where this service
did the heavy lifting.
Related services 3 disciplines
Usually commissioned
alongside this.
Your next event
starts with an idea.
Tell us what you're imagining. We'll help turn it into something unforgettable.