Front
Two rails and one plinth. The window is merchandised from inside the room, not from a separate display box.

A shop with no shelves on the walls — everything hangs, so the room can be re-merchandised in an afternoon.
The client changes their range six times a year. A fitted-out shop would have been obsolete by the second season, so the walls carry a continuous track at 2.4 m and everything else — rails, shelves, lights, mirrors — hangs off it and moves.
Flexible systems usually look like systems. We spent the fixture budget on one thing: making the track disappear into a shadow gap, so the room reads as a plastered box with clothes floating in it.
Deep plan, single frontage. The cash desk sits two-thirds back to pull customers through, and the fitting rooms are the only enclosed volume — a freestanding block in the middle of the floor.
Farhan Qureshi, Devika Raghunath
Five materials carry the whole project. Everything else is a variation on one of them.
Two rails and one plinth. The window is merchandised from inside the room, not from a separate display box.
Everything hangs from a single track at 2.4 m. Nothing is fixed to the floor except the fitting-room block.
The rear third, darker by two stops, with a heavier fixture density and a bench at the end of every run.
A freestanding plastered block with linen curtains. Warmer light, a bench, and a hook that takes a coat and a bag at once.
Anodised rails, fir plinths, and nothing that needs a tool more specialised than an Allen key to move.
Rails, plinths and the central fitting-room block are ours. All are demountable and stack flat.
Track-mounted, 3000 K, aimed at the product and never at the customer. The fitting rooms are lit warmer and dimmer than the shop floor — a small kindness that sells more clothes.

Kestrel House