Fourteen people, maximum
Every class is capped so a coach can actually see you. Book at 05:45 or 21:00 and it makes no difference.
EST. 2009 Shoreditch · Canary Wharf · Chelsea
Train like it matters.
A members-only athletic club built around coached strength, measured conditioning and recovery that counts as training. Fourteen people per class. Never a queue for the rack.
01Featured programmes
Six ways to train.
All of them coached.
Pick one or move between all six — your membership covers the lot, and your programme tells you which to be in this week.
Strength
Barbell mechanics, progressive overload, coached to the rep.
Cardio
Zone-based engine work you can actually hold a conversation in.
CrossFit
Mixed-modal work, scaled honestly, judged properly.
HIIT
Short, precise, brutal. Forty minutes and you are done.
Yoga & Mobility
The session that keeps the other four available to you.
Bodybuilding
Hypertrophy, measured. Mirrors optional, tracking is not.
02Why IRONHAUS
Six reasons people
leave their old gym.
None of them are the towels. Though the towels are very good.
You leave with a programme
Written, not verbal. Assessment on day one, review every six weeks, and it follows you between clubs in the app.
Numbers, not vibes
Zone testing, DEXA scans and a training log that fills itself in. If we cannot measure it we will not claim it.
Coaches who stay
Average tenure is six years and every coach is degree-qualified or chartered. Nobody here is between careers.
Recovery is training
Sauna, contrast bathing, compression and physiotherapy on the same floor as the weights, on the same membership.
Open when you are
05:30 to 23:00 on weekdays, and 24 hours for VIP members. The 06:15 combat class is the busiest slot we run.
4,200+
Active members
Across three London clubs
38
Coaches on staff
Average 11 years' experience
92
Classes each week
Never more than 14 per class
16
Years open
Independent since 2009
03How it works
Three steps, then
sixteen years of them.
Every member goes through the same three stages, whether you are chasing a first pull-up or a fourth national title.
01
Assessment
Ninety minutes. Movement screen, strength benchmarks, a zone test and an honest conversation about your week.
02
Programme
Written the same day and in your app before you leave. Reviewed every six weeks, adjusted whenever it needs to be.
03
Progress
Logged automatically from the platforms and machines. DEXA and zone re-tests quarterly, so the plan answers to data.
04The coaching floor
Thirty-eight coaches.
Average eleven years.
Every one of them is degree-qualified or chartered, and every one is on the floor rather than in an office.
05The combat room
Six weeks of footwork before you touch a bag.
Dmitri has been in the corner for eighteen years and he is not in a hurry. Learn to move first and the rest arrives on its own.
06Membership
Four tiers.
Three billing cycles.
Quarterly saves eight per cent, annual saves seventeen and waives the onboarding fee. Every tier includes the assessment and a written programme.
Rolling, cancel any month
Core
New members finding a rhythm
£ 89 / month
Billed monthly, rolling
One club, off-peak, everything you actually need.
- Home club access, 09:00 – 16:00 weekdays
- Full weekend access
- 8 group classes a month
- Onboarding assessment + written programme
- IRONHAUS app, training log and zone data
- Recovery suite — sauna, contrast, compression
- All three London clubs
- Quarterly DEXA body composition scan
- Personal training sessions included
- Guest passes
Performance
Training three to five times a week
£ 149 / month
Billed monthly, rolling
Any hour, any class, the plan most members are on.
- Unlimited home club access, all hours
- Full weekend access
- Unlimited group classes
- Onboarding assessment + written programme
- IRONHAUS app, training log and zone data
- Recovery suite — sauna, contrast, compression
- All three London clubs
- Quarterly DEXA body composition scan
- Personal training sessions included
- 2 guest passes a month
Premium
Members with a goal and a date
£ 249 / month
Billed monthly, rolling
Coached properly, tested quarterly, fuelled on site.
- Unlimited access, all three clubs, all hours
- Full weekend access
- Unlimited group classes + priority booking
- Onboarding assessment + written programme
- IRONHAUS app, training log and zone data
- Recovery suite — unlimited, plus priority slots
- All three London clubs
- Quarterly DEXA body composition scan
- 2 personal training sessions a month
- 4 guest passes a month
VIP Private
Eighty memberships, waiting list from May
£ 499 / month
Billed monthly, rolling
Private floor time, your coach, your kitchen tab.
- 24/7 access including private floor hours
- Full weekend access
- Unlimited classes + guaranteed reserved place
- Onboarding assessment + written programme
- IRONHAUS app, training log and zone data
- Recovery suite — unlimited, private booking
- All three London clubs
- Monthly DEXA + full bloods panel
- 8 personal training sessions a month
- Unlimited guest passes
Prices include VAT. A one-off £49 onboarding fee applies to monthly and quarterly plans. Day passes, personal training and corporate rates →
07Success stories
Twelve months,
written down.
Four members who let us publish their numbers. The photographs are stock — the numbers are the point.
Strength · coached by Marcus Vale
Down 18 kg, up 60 kg on his deadlift
Michael arrived after a health check he described as 'the polite version of a warning'. We started with three sessions a week, none of them longer than forty-five minutes, and a rule that he was not allowed to add weight until his positions held. Twelve months later he pulls 200 kg and his cardiologist has stopped writing to him.
-18 kg
Weight
+60 kg
Deadlift
-14 bpm
Resting HR
Illustrative stock photography, not photographs of the member. Figures are placeholder content for this demonstration build. Individual results vary.
08In their words
What members actually say.
Six reviews pulled from our last member survey. We publish the middling ones too — they are on the FAQ.
09Inside the clubs
Twenty-four frames,
no stylist.
Shot across Shoreditch, Canary Wharf and Chelsea over one week in June.
10Fitness calculators
Start with a number.
BMI, energy needs, macros and hydration. Rough guides, freely given — the real version happens with a coach and a DEXA scan.
General information only, not medical advice. Speak to a GP before starting a new programme if you have any doubt.
11The IRONHAUS app
Your programme, in your pocket.
Booking, your written programme, your zone data and a log that fills itself in from the machines. Free with every membership, on iOS and Android.
Book in two taps
Your usual classes, your usual slots, saved.
The log fills itself
Machines and platforms write to your history.
Programme in your pocket
Sets, reps, tempo and your coach's notes.
Zones that mean something
Live heart-rate zones from your own test data.
Store links are inert in this demonstration build.
12What's on
Four things
worth turning up to.
Members book in the app. Guests are welcome at everything except the meet, where we need the platform time.
15
AUG
In-house meet
Shoreditch
The Ferrers Yard Total
Squat, bench, deadlift, judged to federation standards. Sixty lifters, three flights, and Marcus on the microphone all day.
Enter the meet29
AUG
Member run
Canary Wharf
Zone 2 Long Run
Fourteen kilometres along the river at a conversational pace, with Elena calling anyone out who drifts above zone 2.
Join the run12
SEP
Combat
Shoreditch
Open Mat & Pads
Two hours of open pads and controlled sparring. All levels, wraps provided, Dmitri and André both on the floor.
Reserve a slot27
SEP
Workshop
Chelsea
Recovery & Sleep Workshop
Ninety minutes with Sofia and a sleep physiologist on what actually moves recovery. Includes a contrast session afterwards.
Book a place13The journal
Written by the people
on the floor.
No listicles, no supplements to sell. Just what our coaches actually tell members.
Progressive overload is not adding weight every week
Six ways to make a session harder that have nothing to do with the number on the bar — and when each one is the right lever to pull.
The protein timing question, answered boringly
The anabolic window is wider than the supplement industry would like. Here is what actually moves the needle.
Why we make everyone do zone 2 first
Most people train too hard to go easy and too easy to go hard. The fix is a heart-rate strap and some patience.
14Questions
Asked and answered.
The fourteen we field most often are on the FAQ page. Here are the six that come up in every tour.
There is a one-off £49 onboarding fee that covers your assessment, your first written programme and your app account. Annual members do not pay it. We do not charge an admin fee, a towel fee or a card fee.
Yes. A £35 day pass gets you full access to any club, any hour, including classes and the recovery suite. If you join within fourteen days we take the £35 off your first month.
Monthly memberships cancel in the app with one month's notice — no phone call, no retention script. Quarterly and annual plans run to the end of the term you paid for, and you can freeze instead if you would rather keep your join rate.
Up to three months in any twelve, at £15 a month. Freezing holds your rate, your locker and your class history. Medical freezes are free with a GP note and have no limit.
It is exactly the right place, and about a third of our intake is in the same position. Everybody starts with the same assessment and a programme written for where they actually are. The Physique class is machine-led specifically so you can build a base before touching a bar.
Ninety minutes with a coach. Movement screen, a few strength benchmarks, a zone test on the bike or treadmill, and a conversation about what you want and how many hours a week you honestly have. You leave with a written programme in the app before you go home.
ATLAS FORGEKETTLE & CONORDBORNSEVENTH ROWVÖLK RECOVERYBRIGHT MERIDIANCASTELLANHALDEN LABS
15Recognition
Five we were
pleased about.
We are an independent club with no group behind us, which makes these harder to win and better to have.
- 2025 Best Independent Club UK Fitness Awards
- 2024 Coaching Team of the Year National Strength Association
- 2024 Design Excellence, Interiors London Wellness Design
- 2022 Members' Choice, London ClubScore Index
- 2019 Ten Year Independent Honour UK Active
16@ironhausclub
From the floor this week
The Monday brief
One email a week. Training, not marketing.
What is on the timetable, one thing worth reading and whatever the coaches are arguing about. Unsubscribe in one click.
No endpoint is wired up — this is a demonstration build. See our privacy notice.
Membership open — Shoreditch, Wharf, Chelsea
Train like it matters.
Come and see the place. Ninety minutes, no sales pitch, and you leave with a programme whether you join or not.
Prefer to talk? +44 20 7946 0318 · Mon – Fri, 07:00 – 20:00