01The coaching floor
Thirty-eight coaches. Eight of them here.
Every coach at IRONHAUS is degree-qualified or chartered, holds current insurance and first aid, and is on the floor rather than in an office. Average tenure is six years.
02Meet the team
Eight of the
thirty-eight.
Hover or tap any card for the line they are known for. Full profiles are below.
14
Years coaching
Head of Strength · Shoreditch
Marcus Vale
“Load is a privilege. You earn it with position.”
Marcus came out of British Weightlifting's coaching pathway and spent six years with a Championship rugby academy before we managed to poach him. He runs our platform standards and every barbell assessment a new member sits.
PowerliftingOlympic liftingReturn to sport
Barbell mechanics96%
Programme design92%
Rehab handover78%
Qualifications
- UKSCA Accredited Strength & Conditioning Coach
- British Weightlifting Level 3
- MSc Sport & Exercise Science, Loughborough
11
Years coaching
Performance Coach · Canary Wharf
Elena Marsh
“Most people train too hard to go easy and too easy to go hard.”
A former GB age-group triathlete who now spends her days with a lactate meter and a lot of spreadsheets. Elena built the zone testing protocol every IRONHAUS member goes through in week one.
EnduranceVO₂ testingRace prep
Physiological testing95%
Endurance periodisation90%
Run mechanics84%
Qualifications
- British Triathlon Level 3 Coach
- BASES Accredited Sport Scientist
- Advanced Lactate Threshold Testing, Bath
18
Years coaching
Head of Combat · Shoreditch
Dmitri Kovač
“Hands are the last thing we fix. Feet are the first.”
Eighteen years in the corner, first in Zagreb and then out of a basement in Bethnal Green. Dmitri teaches footwork for six weeks before he will let anyone hit a bag properly, and the members who stick with it never go back.
BoxingMuay ThaiPad work
Technical striking97%
Defensive systems93%
Conditioning81%
Qualifications
- England Boxing Level 2 Coach
- IFMA Muay Thai Instructor
- Level 3 Sports Massage Therapy
9
Years coaching
Strength & Physique · Shoreditch
Nadia Osei
“Nobody ever out-trained a diary they never filled in.”
Nadia competed at national level for four seasons and coaches with the patience of someone who has done every hard thing she asks for. She leads our physique track and the women's strength intake.
HypertrophyContest prepNutrition coaching
Hypertrophy design94%
Nutrition strategy89%
Peak week91%
Qualifications
- IFBB Elite Pro Coach
- Precision Nutrition Level 2
- BSc Nutrition & Dietetics, King's College London
12
Years coaching
Movement & Mobility · Chelsea
Sofia Reyes
“Range you cannot control is not range. It is risk.”
Sofia is a physiotherapist first and a yoga teacher second, which is why our mobility lab looks more like a clinic than a studio. She runs the handover between rehab and the training floor.
Clinical mobilityVinyasaInjury rehab
Movement screening96%
Manual therapy88%
Breath work85%
Qualifications
- HCPC Registered Physiotherapist
- Yoga Alliance E-RYT 500
- MSc Musculoskeletal Physiotherapy, UCL
8
Years coaching
Hypertrophy Specialist · Canary Wharf
Luca Ferrante
“Two more good reps beats twenty more bad ones.”
Luca reads every paper so his members do not have to. He is the coach people book when they have been training for five years and stopped seeing anything for the last two.
HypertrophyPlateau breakingTechnique audit
Volume management93%
Exercise selection95%
Video analysis87%
Qualifications
- NSCA Certified Strength & Conditioning Specialist
- Level 4 Advanced Personal Trainer
- BSc Sport Science, Bologna
10
Years coaching
Conditioning Lead · Shoreditch
Mei Tanaka
“Intensity is a number. If you cannot name it, you are guessing.”
Mei writes every HIIT and metabolic session on the timetable, and she writes them to a stopwatch rather than to a feeling. Expect precise intervals and absolutely no shouting.
HIITMetabolic conditioningHeart-rate training
Interval design96%
HR zone coaching92%
Group energy90%
Qualifications
- ACSM Certified Exercise Physiologist
- Level 3 Personal Trainer (CIMSPA)
- Polar Performance Specialist
15
Years coaching
Boxing Coach · Canary Wharf
André Blake
“You do not rise to the occasion. You sink to your training.”
Fifteen years of amateur corners and a decade teaching white-collar boxers not to embarrass themselves. André handles the 06:15 combat class, which is the fullest slot on the timetable.
BoxingSparring craftCombat conditioning
Pad work95%
Ring craft90%
Bag conditioning88%
Qualifications
- England Boxing Level 2 Coach
- Level 3 Strength & Conditioning
- Emergency First Aid at Work
03In their words
What members actually say.
Six reviews pulled from our last member survey. We publish the middling ones too — they are on the FAQ.
04Work here
We hire two or three coaches a year.
Degree-qualified or chartered, insured, and happy to be assessed on the floor rather than on paper. We pay above the London average and we do not take a cut of your one-to-one work.
Membership open — Shoreditch, Wharf, Chelsea
Get coached properly.
Every membership includes an assessment and a written programme with one of these eight or one of the other thirty.
Prefer to talk? +44 20 7946 0318 · Mon – Fri, 07:00 – 20:00