
The protein timing question, answered boringly
The anabolic window is wider than the supplement industry would like. Here is what actually moves the needle.
IRONHAUS — Shoreditch, London E2 8HD

Add 2.5 kg to the bar every Monday and you will be stalled by March. Progressive overload is a principle, not an instruction — and there are at least six levers before you touch the weight.
Progressive overload says that to keep adapting, the demand has to keep rising. That is it. It says nothing about which variable rises, or how fast, and it certainly does not say the variable has to be load.
Somewhere between the textbook and the gym floor it became 'add weight every session'. That works beautifully for about eleven weeks, which is roughly how long a new lifter can absorb linear progression. After that the bar stops moving and people conclude they have hit their ceiling. They have not. They have run out of one lever and never learned the others.
Range of motion. A squat to depth is a harder squat than a squat to wherever your hips gave up. Before we add a kilo, we buy back range. It is free progression and it lowers injury risk instead of raising it.
Rep quality. Two seconds down, no bounce, no shrug at the top. Most members can make an existing weight 15% harder by removing the cheats they did not know they had.
Reps at the same load. Three sets of six becomes three sets of eight. Same bar, more work, more stimulus.
Sets. Adding a fourth set to a main lift is often a bigger weekly change than adding 5 kg to three sets.
Density. Same total work, less rest. This is the lever that quietly improves conditioning while you think you are only lifting.
Load. Last, and only when the five above are clean.

Take a member squatting 80 kg for 3×6 with a slight collapse out of the bottom. The instinct is 82.5 kg next week. What we actually do is spend two weeks at 72.5 kg fixing the collapse, then run 80 kg for 3×8, then 4×8, then finally step to 85 kg — by which point the lift is worth more than the number suggests.
That is nine weeks to add 5 kg, which sounds slow until you notice the member is doing 60% more total work than when they started and has not missed a session to a tweaked back.
“Two more good reps beats twenty more bad ones.”
— Luca Ferrante, Hypertrophy Specialist
None of this is complicated. It is just unglamorous, and it requires writing things down. A training log is the single highest-return habit we ask members to build, and it is the one people resist hardest.
If you take one thing from this: the bar is a scoreboard, not the game. Play the game and the scoreboard sorts itself out.
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