Groundswell®

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Services  /  Web Design & Development

Web Design & Development

Typical engagement

8–16 weeks

Sites that are fast, legible and built to be edited.

Design systems, content modelling and front-end engineering, with performance and accessibility treated as requirements.

Stylesheet code on a monitor in close-up

What you get

  • Content model and CMS build
  • Design system and component library
  • Front-end engineering
  • Performance budgets in CI
  • WCAG 2.2 AA conformance
  • Analytics and measurement wiring

A marketing site is a conversion surface, a sales tool and a publishing platform at the same time. Most are built well for one of the three. We design the content model first, because that is what decides whether the site is still good in two years.

Content model first

Before any visual design, we model what you publish: the entities, the relationships, the fields your team will actually fill in. Good modelling is the difference between a site that grows and a site that gets redesigned every three years.

Performance as a requirement

Budgets are agreed at kickoff and enforced in CI. Core Web Vitals are a pass or fail gate on every pull request, not a report we send you afterwards.

Accessible by default

WCAG 2.2 AA, keyboard paths tested, motion that respects the operating-system preference. This is a floor rather than a feature, and it makes the site better for everyone.

In practice

Where this work has gone

Usually paired with