Legal

Terms

The terms covering this website. Client work is governed separately by the master services agreement attached to your statement of work.

Using this site

You are welcome to read, quote and link to anything here. Quoting in full requires a note back to the original page. Republishing an article in its entirety does not.

Accuracy

The writing represents our view at the date shown on each piece. We update pieces rather than silently editing them, and material changes are noted at the foot of the article.

Client work

Case studies are published with client consent. Figures are drawn from the measurement framework agreed at the start of each engagement, and the baseline is stated wherever a number appears.

Liability

Nothing on this site is advice for your specific situation. We are happy to give you that directly, in writing, once we understand the business.

This is a reference build

Groundswell is a fictional studio and this page is template copy. Have a lawyer review the real thing before publishing it.

Last updated 1 August 2026.