Foundations
Crawl, render, index. We audit how your site is actually built — not how the CMS claims it is — fix the templates rather than the pages, and get the internal link graph pointing at the things you sell. On large catalogues this alone is usually the biggest win.
Depth over breadth
We would rather publish thirty pages that could not have been written by anyone else than three hundred that could. That means involving your practitioners, running your own numbers, and accepting a slower publishing cadence.
Earning the links
Digital PR a journalist would actually run: original research, data you already hold, and a point of view. No guest-post networks, no reciprocal schemes, nothing we would be uncomfortable explaining.
