Fielden & Co
Services

Everything a brand needs to sell beautifully.

Four disciplines under one roof — so nothing gets lost between the brand deck and the checkout.

Flat lay of folded knitwear, denim and reading glasses arranged on a white surface
01 — Brand Identity

Identities with a point of view.

Naming, strategy and identity systems that give a label its voice — then the art direction and packaging to keep that voice consistent from feed to shelf to unboxing.

  • Naming & brand strategy
  • Identity systems & guidelines
  • Art direction & campaign
  • Packaging & print
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Studio workspace with wooden desks, an iMac and plants where custom Shopify themes are built
02 — Shopify Plus Development

Engineered, not assembled.

Custom Shopify 2.0 themes built in-house — fast, accessible and search-ready. We handle migrations and replatforms end to end, and we've never missed a launch date.

  • Custom Shopify 2.0 themes
  • Migrations & replatforming
  • Performance, SEO & accessibility
  • Subscriptions & integrations
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Close-up of an industrial sewing machine and thread spools in an atelier
03 — UX / UI Design

Journeys stitched seamlessly.

Commerce experiences mapped, prototyped and refined until they feel effortless — from the first scroll on a product page to a checkout nobody abandons.

  • Research & journey mapping
  • Wireframes & prototyping
  • UI design systems
  • Checkout & PDP optimisation
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Coffee beans mid-roast in a drum roaster — a process of constant measurement and refinement
04 — CRO & Growth

Launch is the starting line.

Retained partnerships that keep stores improving after go-live: structured testing, UX audits and a feature roadmap driven by what your customers actually do.

  • A/B & multivariate testing
  • UX & analytics audits
  • Landing pages & campaigns
  • Quarterly feature roadmaps
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Process

From brief to launch

Discover

Workshops, research and a hard look at the numbers. We learn your customer before we touch a pixel.

Define

Strategy, sitemap and scope — one document everyone signs, so nothing drifts later.

Design & Build

Identity and interface designed together, engineered in-house, reviewed with you weekly.

Refine

Post-launch testing and iteration. The store keeps getting better; so do the numbers.

Now booking — Autumn 2026

Tell us where it hurts.

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A rebrand, a replatform, or a store that isn't converting — we've fixed all three.