Elin Fielden
Founder & Creative Director
A small studio with strong opinions.
Fielden & Co was founded in 2017 on a simple conviction: independent brands deserve the same calibre of design as the giants they're up against — and better commerce than the templates they're offered.
Nine years on, we're still a team of ten in a converted weaver's loft in Spitalfields. We've launched forty-odd brands, replatformed a dozen more, and turned down far more work than we've taken — because the work we do take gets everything we have. Fashion, beauty, food; identity, storefront, growth. One standard throughout.
The people
Led by makers, not managers.
Jonas Wray
Technical Director
Priya Nair
Head of Strategy
Manifesto
How we work
Fewer, better
We take on eight projects a year. Yours gets our full attention, or we don't take it on. Growth for its own sake has never interested us.
Commerce is a craft
A checkout deserves the same care as a campaign. We sweat the product page as hard as the brand film — because that's where trust is won.
Taste, with evidence
Editorial instinct, backed by testing. We make beautiful things that can prove they convert — and we keep proving it after launch.
Partners, not vendors
The brands we build with in year one are still calling in year five. We'd rather grow with ten clients than churn through a hundred.
Studio life
Between the deadlines
