Fielden & Co

Fielden & Co — Brand & E-commerce Studio, London

Design-led commerce for the most considered brands.

We build brand identities and Shopify flagships for independent labels in fashion, beauty and food — work that looks beautiful and sells harder.

Start a project Selected work
Gold jewellery laid across herringbone cloth in warm evening light
Selected Work

Recent collaborations

All work
Salt Theory skincare jar photographed on coastal rocks as a wave breaks behind it

Salt Theory

Brand + Shopify 2.0

Brand and digital flagship for a coastal skincare label.
Editorial fashion portrait of a model in warm beige tones for Maren womenswear

Maren

Identity + E-commerce

Identity and store build for a slow-fashion womenswear house.
Soft draped natural linen bedding in warm neutral folds for Hartley Linen

Hartley Linen

Shopify 2.0 + Art Direction

Art direction and storefront for a heritage linen maker.
Barista pouring latte art into a white cup for Halden coffee

Halden

Shopify 2.0 + CRO

Replatform and redesign for a specialty coffee collective.
Macro shot of a Meridian chronograph watch face and steel bracelet

Meridian

UX + Shopify

E-commerce elevation for an independent watchmaker.
White unbranded beauty tube resting on green leaves for Ode botanical skincare

Ode

Brand Identity + Packaging

Packaging-to-web identity for a botanical beauty line.
Black and white photograph of folded Eastfold menswear on dark retail shelving

Eastfold

Brand + CRO

Refresh and rebuild for a considered menswear label.
Freshly roasted coffee beans turning inside a drum roaster
Capabilities

Four disciplines, one standard.

Our services

Brand Identity

Naming, identity systems, art direction and packaging that give a label its voice — and the discipline to keep it.

Shopify Development

Custom Shopify 2.0 themes engineered in-house for speed, scale and search. No page builders, no shortcuts.

UX / UI Design

Commerce journeys that feel effortless — from the first scroll to a checkout nobody abandons.

CRO & Growth

Continuous testing and refinement after launch, turning good stores into great businesses.

40+Brands launched
12Industry awards
9yrsOf quiet craft
98%Client retention
A hand arranging photographs, paint chips and ribbon on a brand moodboard
Inside the studio

Where the work happens.

Ten of us, one converted weaver's loft in Spitalfields, and a wall of moodboards that never stops changing. We keep the team small on purpose — every project is led by the people who actually make it.

Meet the studio
Now booking — Autumn 2026

Let's build the store your brand deserves.

Start a project

We take on eight projects a year. Two spots remain.