https://groundswell.studio/insights/A demand and brand studio in Amsterdam and Toronto. Strategy, creative, media and engineering on one team, held to the numbers your finance team already uses.enWed, 16 Sep 2026 02:52:51 +0000https://groundswell.studio/insights/the-attribution-you-have/https://groundswell.studio/insights/the-attribution-you-have/Tue, 14 Jul 2026 00:00:00 +0000MeasurementEvery platform reports the conversions it can see and none of the ones it caused. Here is the small set of things that actually settle the argument.https://groundswell.studio/insights/brand-is-a-media-multiplier/https://groundswell.studio/insights/brand-is-a-media-multiplier/Tue, 02 Jun 2026 00:00:00 +0000BrandThe split between brand and performance is a budgeting convenience, not a description of how buying works. What happens when you stop pretending they are separate.https://groundswell.studio/insights/optimize-the-promise/https://groundswell.studio/insights/optimize-the-promise/Tue, 21 Apr 2026 00:00:00 +0000ConversionMost conversion programmes plateau because they are testing the wrong layer. The friction that matters usually arrived before the page did.https://groundswell.studio/insights/search-for-large-catalogues/https://groundswell.studio/insights/search-for-large-catalogues/Thu, 05 Mar 2026 00:00:00 +0000SearchTemplates, not pages. Six months of work on a site where nobody could name a single URL that mattered.https://groundswell.studio/insights/creative-testing-is-sampling/https://groundswell.studio/insights/creative-testing-is-sampling/Wed, 28 Jan 2026 00:00:00 +0000PerformanceTreating each ad as a contender to be judged is why most creative testing programmes learn nothing. Treat the batch as the unit.https://groundswell.studio/insights/the-website-is-not-the-deliverable/https://groundswell.studio/insights/the-website-is-not-the-deliverable/Wed, 19 Nov 2025 00:00:00 +0000WebRedesigns fail for the same reason every time, and it is visible in the content model long before launch.